What Happens When You Upload a 60fps Video to Twitter
Twitter videos have become increasingly popular in recent years. Videos on Twitter accept become the more than preferred type of content shared and viewed than photos and GIFs in recent years. It's no wonder that marketers and businesses opt for posting video content to proceeds more engagement.
It is essential to know the right Twitter video requirements like the optimal size limit of a Twitter video, format, and aspect ratios. Keeping an eye out for details similar this ensures you upload videos in the best way for an enhanced viewing experience.
Lucky for you, both Twitter In-feed videos, as well equally Twitter video ads, have similar video specifications. But we'll notwithstanding walk yous through the necessary Twitter video requirements for each of these, along with some of the best practices to increase engagement.
Earlier nosotros get into that, let's see what makes Twitter videos stand out from the residuum of the other media forms and why it's necessary to optimize videos with the correct formats.
- People primarily swallow Twitter video content on mobile because they tin can create and view it from anywhere and at any fourth dimension. As many as 93% of video views that happen on Twitter happen on a mobile device, which makes optimizing video for mobile a priority.
- Twitter videos are the well-nigh shared type of media. Users are likely to retweet Video tweets 6 times more than than image Tweets and 3 times more Tweets with GIFs.
- Tweets with videos also tend to receive 10x more date, including likes, retweets, and comments.
- Twitter internal information revealed that at that place are over 2 billion video views per day on the platform.
- Watching videos on Twitter is the #3 reason why people visit Twitter. As many as 32% of viewers said they go to Twitter merely to watch videos.
- Twitter video ads are fifty% cheaper when it comes to price-per-appointment. Simply put, using videos in your advertizement campaign tin make it more affordable and volition increment audience engagement.
What are the unlike means to share videos on Twitter?
Twitter allows you to upload your videos hands in 3 easy different ways.
- Recording a video: Y'all can record, edit, and share your videos directly from the Twitter app.
- Importing a video: You can upload your video from your gallery or computer into the Twitter app or Twitter web.
- Going live: You can also create live video interactions with an audition or guests in real-fourth dimension.
At present that you know the different ways to upload videos, let's dive into the necessary video specifications required to share your video tweets.
What is the best video format for Twitter?
Every bit Twitter recommends, the best video format for uploading videos using the Twitter app or Twitter web is the MP4 file format with H264 Codec and AAC audio codec. These specifications are normally standard for MP4 files.
The H264 Codec and AAC sound provide the best quality in terms of video and audio.
Twitter likewise supports the MOV format for videos on mobile apps. So, you tin use either format to upload videos using the Twitter app.
Video creators opt for MP4 most of the time as it is compatible with about every social media platform. Most video apps and editing software allow you to consign your videos in the MP4 format.
Brand sure you go with the MP4 format for any video yous upload, as it saves a lot of fourth dimension and energy.
What is the best aspect ratio for Twitter videos?
The aspect ratios that y'all can use for your Twitter videos should be in the range of ane:2.39 and 2.39:1.
Make sure you opt for a higher attribute ratio and then that your video takes upward more than space because the better the visibility of your video, the improve will be the engagement.
Twitter recommends the following aspect ratios for your videos.
- xvi:9 (Landscape or Portrait)
- 1:ane (Square)
These aspect ratios requite a much wider view and also provide a amend feel while watching the video.
Note: Typito has pre-set video formats that requite yous the option to create and edit your Twitter videos with the ii recommended attribute ratios.
Twitter video upload requirements
Here are some other video specifications for Twitter videos that you might want to consider.
Twitter Video Resolution
For Twitter videos on the web:
- The minimum resolution is 32 x 32.
- The maximum resolution is 1280 x 1024 depending on the orientation.
While these dimensions work equally well, Twitter does provide a few recommendations for the resolution of the videos:
- 1280×720 (landscape videos)
- 720×1280 (portrait videos)
- 720×720 (square videos)
Twitter Video File Size
The maximum filesize for a TweetVideo is 512MB. On the web, yous tin upload videos upwards to 512MB, simply you might be prompted to edit or trim them if they exceed ii minutes and xx seconds in length.
Twitter Video Duration Limit
The maximum elapsing for Twitter videos is 2 minutes and xx seconds (140 seconds long) and the minimum duration is 0.v seconds.
To upload videos up to 10 minutes long, you will have to use Twitter's Media Studio business organisation product and apply for permission to upload long videos.
Twitter Video Frame Rate
Frame charge per unit refers to the speed at which the images in a video are shown. Twitter recommends using a frame rate of 60 FPS or less (minimum 30 FPS).
These were some of the primary video requirements for Twitter videos. Now, permit'due south wait at a few advertizement formats for Twitter videos and the specifics that come along with each of them.
Twitter Video Ad Specifications and Video Formats
Twitter has get a not bad hub for promoting brands and reaching potential customers. With Twitter video ads, you could make use of all the different advertizing formats that Twitter offers and abound your community of followers in no time.
In that location are enough of different advertizement formats that tin can promote your brands and increment appointment. But we've listed the ones that Twitter offers specifically for video ads.
Types of Twitter Video Ads
There are four types of Twitter Video ads y'all can explore every bit a make looking to promote your business on Twitter:
- Promoted Video Ads
- Dilate Pre-whorl Ads
- Twitter Takeover Ads
- Twitter Live Video
i. Promoted Video Ads
With the help of Promoted video ads, you can advertise your brand or business by making your videos announced directly on the user'due south timeline.
How tin can Promoted video ads assistance your brand?
Using promoted video makes it easy for you (your brand) to upload and distribute video across Twitter and measure the effectiveness of each content posted.
Twitter now also offers advertisers the selection of running ads with a Cost Per View (CPV) ad buying model, which ways that you only get charged when the user starts playing your video.
When making your promoted videos, utilize your logo and place it strategically in the upper-left corner equally this volition help in driving product consideration.
Video Specifications for Promoted Video Ads
File size: Max 1GB (For optimal performance Twitter strongly recommends keeping files under 30 MB.)
Video length: The recommended video length is 15 seconds or less, and the maximum duration is 2 minutes and 20 seconds.
Note: Y'all tin asking permission to upload longer videos, simply it's best to keep your videos short and to the signal.
File types: MP4 or MOV
Frame rate recommendation: 30fps is recommended, although y'all tin can go for a higher frame charge per unit.
Video attribute ratio: 1:1 or square videos is recommended, simply you lot tin can go for 16:9 also.
Thumbnail: Use PNG or JPEG images with an aspect ratio matching the size of the video.
ii. Amplify Pre-roll Ads
Pre-coil ads are short video ads that play before content that users are already watching.
How tin can Pre-gyre ads aid your brand?
You can monetize these videos with Amplify Pre-roll and align your brand with brand-safe, premium publishers similar major sports events, summit TV shows, and professional news outlets.
Your pre-roll video advertizement will automatically be matched with publisher content to serve your specified target audience. Brand sure you cull relevant content categories that fit with your brand and then that both the videos align and match the audition's interest.
Remember to identify your logo in the upper left corner of your video and keep it persistent because prominent product placement will help bulldoze production consideration.
Video Specifications for Amplify Pre-roll ads
File size: Max 1GB
Video length: The recommended video length is 15 seconds or less, and the maximum duration is 2 minutes and xx seconds.
Note: Videos longer than 6 seconds will have a "skip" button afterwards the 6-second mark.
File types: MP4 or MOV
Frame charge per unit recommendation: 30fps is recommended, although yous can go for a higher frame rate.
Video aspect ratio: i:1 is recommended.
Thumbnail: Utilize PNG or JPEG images (max size of 5MB) with an aspect ratio matching the size of the video.
3. Trend Takeover Video Ads
Trend Takeover ads are mass-awareness advertizement campaigns that put the spotlight on your brand. So how do these work? Trend Takeover campaigns allow your ad to be the kickoff advertisement that someone volition meet when they open Twitter for the first time that day.
How tin can Trend Takeover video ads help your brand?
It allows you to reach a massive audience by placing your ad alongside trending content for the day on the audience's timeline. This makes Trend Takeovers perfect for advertisers seeking to increase their make awareness, and bulldoze interest, and conversations around their product, effect, or launch being advertised.
Trend Take over ads can be very effective, especially in instances when your campaigns are time-leap like events, a periodic promotional offer, or campaigns related to holidays/cultural events since they give you a 24-hour window to take over the top Trends list on Twitter and the Explore tab.
A Trend Takeover entrada typically includes 3 elements- one. A #Hashtag (up to 20 characters), ii. a Tendency description (up to 70 characters, optional but highly recommended), and finally 3. Companion Tweets that volition announced on your audience'south feed to stimulate interaction. Only with the Trends Takeover + y'all tin include a 6-second immersive video or GIF with your ad message.
Video Specifications for Tendency Takeover + Ads
If you're opting for a Trends Takeover+ campaign, Twitter recommends using videos that are 5-6 seconds long. This is an ideal video length to allow sufficient buffer time for viewers to see your logo or CTA before it replays in a loop.
File types:6-second looping GIF/MP4 or even a static epitome
Aspect ratio:sixteen:9 (for both GIF and images)
File size:5MB for image, 15MB for GIF
4. Twitter Live Video
With Live videos, you tin collaborate and engage with your audition all in real-time.
How can Live videos assistance your brand?
This is a great fashion to promote your brand or product, especially when something new is launched. Alive videos are a bang-up way to offer more authentic date with the audience.
Live streaming can be beneficial to promote your brand in multiple ways. Yous could utilize it to launch your new products, make announcements, agree interviews, create tutorials, and much more, thus getting to know your customer'southward reviews and answering their questions on the get.
Why is Periscope shutting downward?
Twitter likewise had a split app chosen Periscope, which was very popular and used to create live videos anywhere and on the go. But after five years of being caused by Twitter, Periscope appear that they were shutting down by March 2021 due to declining usage and high costs.
Almost all of Periscope's live streaming capabilities have been added to Twitter equally features and you can download an archive of your data from Periscope before the app goes down.
You still have Twitter'southward Live video to become to know your audience's preferences, so brand the nigh of it and boost your brand's credibility.
Best Practices to Increase Engagement for Twitter Videos
With video becoming Twitter's fastest-growing advertising option, it becomes necessary to create and upload videos in the best style possible. Hither are a few practices to keep in listen while making videos to increase appointment for your videos.
1. Proceed it short and elementary.
In today's fast-moving globe, where humans tin can get distracted instantly, grabbing their attention can be a mammoth chore. Just to proceed growing your business, yous'll have to make sure the outset few moments of your video are catchy enough for them to stay on and lookout the rest of the video.
Always remember to evangelize your main bulletin in the offset three seconds of your video. Too, try to keep your video under xv seconds to maximize branding impact.
Apply the same principle for your Tweet re-create as well by trying to go along information technology crisp and concise and staying under 100 characters.
Take a look at this short little video by Spindrift. Information technology checks off all the categories required for a uncomplicated video. The linguistic communication used is also simple and to the point, telling the audience exactly what information technology's virtually.
2. Add Hashtags to increase your attain
Hashtags are very common on Twitter, and you'll hardly see a post that is without them. They're important as they help categorize your tweets, which makes it like shooting fish in a barrel to observe them.
Y'all could utilize a lot of hashtags in your post, but with Twitter, less is more than. So try to stick to 1-ii relevant hashtags in your Tweet copy.
In the above example, Samsung has added just two unproblematic hashtags which are almost gifting their products, and have as well included a link in their description directing users to their relevant landing folio.
3. Include Production and People
Twitter suggests opening upward your ads with the product in focus. Doing so has resulted in a 24% increase in positive involvement and a 34% increase in click intent.
Twitter as well says that videos with products that take a homo touch or interaction with them resulted in a twoscore% increase in the overall response.
So make sure y'all contain and include a positive human interaction and desire for the product in your video.
Take a look at how pizza brings focus to its product immediately and ensures its customers of safe packaging. Too, find how they've placed their logo at the bottom throughout the video to increase brand retention.
4. Include Captions
As 93% of Twitter videos are viewed on mobile devices, information technology's important to have a sound-off viewing strategy. This is because about people use Twitter and other social media when they're on the get and may not always have admission to sound.
So utilize captions and other forms of text to requite your video more context and make it easier for your viewers to understand the content better.
Yous tin can use captions effectively when your video has a narration in the background like the case above or any conversation between people. It helps in understanding what is being spoken much clearly.
5. Flash that Logo
Twitter advises that brands should consider positioning their logo within their video frame and from the beginning of the video to bulldoze brand association from the start because when logos are placed evidently, there'south a 30% increase in brand recall.
You can include your logo in the upper left or right-paw corner of your video to help gain faster brand recall just make sure it stands out.
Here's how Target begins all their videos by placing their logo creatively at the get-go of the video. This instills the logo in the viewers' minds and helps in the instant recollection of the brand.
Wrapping upward,
Given all the Twitter video stats, it'due south no doubt that Twitter has and so much potential in marketing your brands and helping you gain the traffic that y'all need. Just posting the best content for your brand is all really up to y'all.
There are most 330 million monthly active users on Twitter and with this massive number, information technology might be easy for your organic posts to get lost in the crowd. And so, investing in video ads is something yous should consider to get your brand to a higher scale.
Apart from that, make sure you follow all the necessary video specifications required for each Twitter video considering the last matter you want is an amazing video that cannot be posted because of the wrong video formats.
Hope these tips and tricks were of use!
We're here to ease out the process of creating well-designed quality brand videos. Create engaging Twitter across different dimensions, use professionally designed graphic overlays to make captivating ad videos for your Twitter Feed, and upload your own sound or music rails to build unforgettable brand videos.
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Source: https://typito.com/blog/twitter-video-requirements/
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